Web Development
SaaS Marketing Site Rebuild
A component-driven rebuild that unified the design language and gave the marketing team a reusable page kit.
- Client
- Client placeholder — early-stage software product
- Industry
- Software
- Timeline
- Sample engagement — approx. 8 weeks
- Services
- Design System, Front-end Development, SEO Foundations
The challenge
Where the Project Started
A product site assembled page by page had drifted into inconsistent layouts, competing calls to action and slow publishing cycles.
Strategy
How We Approached It
- Consolidate every layout variation into a small set of reusable sections.
- Standardise one primary call to action per page.
- Bake SEO fundamentals into templates rather than page-by-page fixes.
Execution
What We Delivered
- Built a documented section library covering hero, feature, proof and CTA patterns.
- Migrated existing content with redirects preserving established URLs.
- Added per-route metadata and structured data at the template level.
Results
Outcomes and Observations
Described qualitatively. Verified numeric results are shared with clients directly rather than published.
Consistent, faster publishing
New pages are assembled from existing sections.
Clearer conversion path
A single primary action per page reduced competing choices.
Stable search foundations
Metadata and structure are now handled by templates.
Learnings
What We Took Forward
Section libraries reduce design debt faster than one-off page redesigns.
Redirect planning is the highest-risk step of any migration.
More work
Related Engagements
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